What should your airdrop campaign achieve?
A well-designed airdrop gives a defined audience a reason to learn about or use your project. We start by matching the participation rules and campaign message to one primary goal, such as introducing a product, encouraging a first on-chain action, or bringing existing community members into a launch moment.
Airdrops are a poor fit when the project has no clear participant action, no confirmed allocation, or no plan for questions after distribution. In those cases, it is better to resolve the offer and support plan before announcing a campaign. If community participation is the priority, compare this service with community activation campaigns or quest campaigns.
At kickoff, prepare:
- The project’s audience and the action participants should complete.
- The token allocation and the person authorized to approve distribution.
- Any eligibility exclusions, regional restrictions, or identity checks you require.
- Official project links, campaign copy, and a contact for participant questions.
We use these inputs to shape the campaign brief before promotion begins. That brief keeps every task connected to the same goal and makes it easier to assess whether the campaign attracted relevant participation rather than just entries.
How do we design eligibility and distribution?
Eligibility rules define who can take part, what they must do, and how completed participation is reviewed. We translate your campaign objective into a concise set of rules that participants can understand before they begin, then align those rules with the distribution method you have approved.
Tasks may ask participants to learn about a product, complete a project action, or engage with a community channel. We recommend choosing tasks that demonstrate meaningful interest and can be reviewed consistently. Avoid collecting information you do not need: a shorter form and clear privacy notice make the participation path easier to explain.
The review plan can account for duplicate submissions, suspiciously repetitive activity, incomplete tasks, and eligibility conflicts. It cannot establish that a wallet represents a unique person unless your chosen process provides a reliable way to make that assessment. Set aside an owner for appeals and edge cases before launch, and define how decisions will be recorded.
Distribution coordination follows the project’s approved allocation and process. We confirm the relevant wallet or distribution details with your authorized team, document handoffs, and keep participant-facing instructions consistent with the final plan. For technical planning, our airdrop planning guide helps your team prepare the decisions needed before launch.
How does airdrop aggregator outreach work?
Airdrop aggregator outreach puts your campaign forward for consideration by relevant listing platforms. We prepare a clear submission package, check that its dates and eligibility details match the campaign brief, and track outreach so your team can see what has been sent and what needs a response.
Before outreach, we organize the material an editor or listing team may ask for:
- Project name, official website, and verified social or community links.
- A concise description of the reward and the actions required to participate.
- Campaign dates, eligibility terms, and any regional restrictions.
- A support contact and a destination for the complete rules.
Listings can bring discovery, but the quality of a submission is not the same as an approval. Keep the campaign page current, make the reward and requirements easy to verify, and reply promptly if a platform requests clarification. We log submissions and status updates in the campaign report rather than presenting outreach as a confirmed placement.
If your launch also needs ongoing participant support, pair the campaign with community management and moderation. For a broader community plan across channels, see community growth and engagement.
What happens in week one, launch and follow-up?
The campaign runs in clear phases: first we lock the brief, then we prepare launch materials, coordinate the live window, and close with a review. The exact calendar is agreed after we understand the approval process and the distribution method.
Week one — design and approvals. We run a kickoff checklist covering campaign objective, allocation, eligibility, tasks, review ownership, participant support, and required assets. You approve the rules and participant-facing copy before outreach or promotion starts.
Launch — coordinate and monitor. We prepare the campaign information for agreed channels and aggregators, track incoming questions and submission status, and flag issues that need a project decision. Your team retains approval over eligibility decisions and distribution instructions.
Follow-up — reconcile and report. We organize the completion review, document unresolved cases, and summarize outreach, participation signals available to the campaign, and distribution handoffs. We also note where task wording or support materials should change before a future campaign.
To keep approvals moving, nominate one decision-maker and provide final project links before kickoff. If Telegram is a core participant channel, coordinate it with a separate Telegram community growth plan so campaign questions have a clear home.
What will your team receive and how do you judge quality?
You receive a working campaign package, not just a promotional announcement. The scope is agreed before launch and can include campaign mechanics, participant rules, task copy, aggregator submission materials, coordination notes, and a closeout report.
The kickoff checklist and report give your team a consistent record of decisions and delivery. We document which rules were approved, what materials were prepared, where submissions were sent, what responses came back, and which distribution handoffs were completed by the responsible project contact. If a deliverable is outside the agreed scope, we identify that before the campaign goes live.
Judge campaign quality by checking whether:
- Participants can understand the reward, requirements, and key dates from the published rules.
- Each task supports the stated campaign goal and has a review method.
- The project has a named owner for questions, exceptions, and final approvals.
- Aggregator status and distribution handoffs are recorded clearly.
The report is designed to support decisions, not to imply that every participant will become a long-term user. Where appropriate, consider a continuing community activation campaign to give new participants a reason to stay involved after the reward process.
Which airdrop campaign outcomes remain outside your control?
The strongest control you have is a clear offer, reviewable eligibility, accurate campaign information, and a distribution process owned by authorized project staff. Decide in advance who can approve rule changes and how your team will handle a participant who disputes an eligibility decision.
Keep a record of the published rules and the version participants accepted. Use a dedicated support route, avoid asking for wallet credentials or other sensitive access information, and give your team time to review edge cases before distribution. When the campaign includes on-chain tasks, state precisely which network and action participants should use, and test the instructions with your own team first.
A submission does not ensure that an aggregator will publish or feature a campaign; each platform controls its own review and listing decisions. Participation screening can reduce obvious duplicate or automated entries, but it cannot prove that every eligible wallet belongs to a distinct person or ensure a particular distribution outcome.
Prices
| Service | Price | Quote |
|---|---|---|
| Airdrop planning | from $1,350 / campaign |
Starting prices in USD. Custom bundles and volume discounts on request. Payment in USDT, USDC, BTC, ETH, SOL, TON or your project token.
How it works
- Share the campaign briefSend your goal, proposed allocation, target audience, official links and the action you want participants to take. We identify missing decisions before promotion is planned.
- Approve eligibility and tasksWe shape the participant rules and review approach, then send the campaign copy and checklist to your decision-maker for approval.
- Prepare listings and launchWe assemble the agreed aggregator materials, track outreach, and coordinate campaign information for the confirmed launch window.
- Review participation and handoffsWe organize the available completion information and document questions or exceptions for your authorized team to decide.
- Receive the closeout reportYou get a record of delivered work, outreach status, review notes and distribution coordination, plus practical recommendations for follow-up.
Frequently asked questions
How much does a crypto airdrop campaign cost?
Campaign management starts from $1,350 / campaign. The final scope depends on the work you need, including eligibility design, task materials, aggregator outreach, launch coordination and reporting. Share your allocation, campaign goal and preferred launch window so we can define the deliverables before work begins.
How long does it take to organize an airdrop campaign?
The schedule depends on how quickly your team confirms the allocation, rules, assets and distribution process. Work begins with a week-one design and approval phase, followed by launch preparation, the live campaign window and follow-up. We agree the calendar after kickoff rather than setting a launch date before the required decisions are ready.
What information do you need before campaign planning?
Prepare the campaign goal, intended audience, proposed allocation, official project links, eligibility requirements and the action participants should complete. Also name the person who can approve rules and distribution instructions, and decide where participant questions should go. These inputs let us build a brief that is clear enough to review before launch.
Can you guarantee that an airdrop aggregator will list our campaign?
No. We can prepare and submit the agreed campaign materials, track outreach and report responses, but each aggregator makes its own editorial and listing decisions. We keep status transparent so your team can distinguish a completed submission from an accepted or featured listing.
How do you screen duplicate or automated participation?
We define review rules around the signals and records available to the campaign, such as repeated submissions, incomplete tasks or conflicts with your stated eligibility terms. We document exceptions for your team to decide. That process can flag suspicious patterns, but it cannot prove that every wallet corresponds to a separate person.
Do you handle token distribution as well as campaign promotion?
We coordinate distribution instructions and handoffs within the agreed campaign scope, using the process approved by your project team. Your authorized team remains responsible for confirming allocation details and approving distribution. We document those decisions and keep participant instructions aligned with the approved plan.
Tell us about your project
Answer four quick questions and a manager will send you a plan, timing and a price range within the hour. Everything stays confidential.
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